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Saturday, April 18, 2009

Swiss Watchmaker Ulysse Nardin to Launch Ltd. Edition 'Kinetic' Smartphone

Famed Swiss watchmaker Ulysse Nardin has partnered with European firm SCI Innovations to create what's being billed as the world's first hybrid smartphone, blending a high-tech communications tool with a classic and elegant timepiece. Dubbed the Chairman, the luxurious limited edition phone pairs cutting-edge kinetic technology with the pedigree of Ulysse Nardin, founded in 1846. The Chairman will be launched at the Ulysse Nardin booth at BaselWorld in Switzerland at the end of the month, and will go on sale later this year.

While details are limited, we can tell you that the phone will be able to use any mobile phone service provider in the world and includes several components never seen before in a smartphone. A Ulysse Nardin kinetic rotor system has been incorporated into the Chairman's mechanical and aesthetic design. The blue and rose gold phone is hand-assembled under the watchmaker's strictest guidelines, and each bears a numbered plaque.

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