GoldVish

GoldVish, the luxury phone company that is affiliated with sightholder Dianish, will exhibit in Basel this year, displaying a million-euro diamond encrusted phone that is the ultimate in over-the-top functional luxury. The diamond-encrusted TV and the diamond iPod headphones are just publicity stunts in comparison, as GoldVish’s business model actually seems to be working (although the million-euro phone is definitely aimed at the large press contingent in Basel.) “GoldVish is ready to expand, market, and distribute the most exclusive cell phone brand on a global scale,” says Michel Morren, company founder. “There is no better location to take this important step than at Baselworld, the world’s leading show for the watch and jewelry industry.”