China's Qiao Xing Mobile has said that its luxury brand VEVA S60 mobile handset has sold nearly 100,000 units since its release in May 2008. Through cooperation with Swarovski, each VEVA S60 is decorated with 129 Swarovski crystal mosaic and 18K gold coating.
The company says that it now aims to sell 300,000 units of VEVA S60 in the third quarter of 2008.
Mr. Wu Zhi Yang, Chairman of the Company, commented, ''Mobile handsets have evolved from a pure communications tool to a convenient and fashionable consumer product. Professionals prefer high-end and luxury mobile phones with unique and fashionable designs and features, which creates a fast growing and profitable market. The VEVA luxury brand is a great innovation by CECT. We are very pleased that CECT achieved another success with the release of VEVA S60, which will bring us sustainable competitiveness in a market segment with less domestic competition. We are very proud that CECT has differentiated itself from the domestic players who are mostly competing in low-end market. We have abundant product lines for VEVA brand mobile handset going forward. VEVA S70 will be released in September. VEVA S80 and S90 are being developed too. We expect VEVA to become one of best domestic luxury brands in the mobile handset market in China.''